Sedano’s, a beloved South Florida Hispanic grocery chain, had built decades of loyalty with older generations. But when younger consumers thought of the brand, they often described it as “their grandparents’ grocery store.” To stay relevant and future-focused, Sedano’s needed to bridge that generational gap while keeping its heritage intact and building a stronger connection with younger, culturally aware audiences.
We created Sedano’s Unidos, a campaign that celebrates the unique ways Sedano’s brings people closer to each other and to their culture. By tapping into authentic cultural insights, the campaign positioned Sedano’s as more than a place to shop. It became a hub for community and connection, honoring traditions while speaking to a younger audience in a modern and culturally relevant way.
