In Argentina, approximately 1 in 8 adults over the age of 65 suffers from Alzheimer's disease, with face confusion being one of the main symptoms. Those who experience this symptom have difficulty recognizing friends, relatives or acquaintances, often confusing them with other people.
Leveraging the popularity of Nicolás "Uvita" Fernández (Argentina's top scorer in 2023 across all competitions), we confused hundreds of thousands of fans of the club Defensa y Justicia and followers of TNT Sports.
