Sedano's Rebrand
Problem
Sedano’s is a beloved grocery store in South Florida, deeply rooted in the Hispanic community. But when the brand identity was looking outdated and sitting too comfortably in a past era, magic happened. The look didn’t reflect the energy of younger shoppers or the vibrant culture surrounding it.
Solution
We created a bold, modern visual language that honors the brand’s heritage while speaking to today’s audience. Everything from the logo to packaging, digital, and in-store design was rebuilt with intention. Animated illustrations, dynamic web visuals, and fresh packaging visuals celebrate culture, pride, and community spirit.
