RawFit
Problem
RawFit had the ambition and energy to disrupt the fitness space but lacked an identity that matched that drive. The brand needed a look and feel that was bold, versatile, and built to inspire. It had to connect with athletes, artists, and creators while standing out in a crowded market.
Solution
We partnered with founder Chris Rodriguez and his crew to craft a brand identity that feels as strong and intentional as their mission. The logo became the foundation, a clean, geometric, and confident design. Every detail was carefully crafted with purpose, creating a system that functions just as well on a t-shirt as it does on a billboard. Paired with a bold, modern typeface, the identity brought clarity and energy to the brand.
